Courses

Digital Marketing Professional


Overview

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Details

Become industry-ready in 12 weeks. Learn all aspects of a digital marketing strategy and gain hands-on experience building a portfolio with real clients.

The Digital Marketing Professional Program covers all of the aspects of digital marketing and strategy to help you succeed in a career in this exciting field. You will get hands-on experience and learn to effectively use tools like Google Analytics, how to segment your target market, track customer behaviour, optimize conversion processes and ROI.

Working with our Community Partners on Real Projects you will get practical hands-on experience in Website and Content Management, Marketing Strategy, Online Brand Strategy, CRO and A/B Testing, SEO and SEM, Social Media Management and Advertising.

Curriculum

BRAND STRATEGY
Design and develop the aspects of what makes a great brand: personality, values, definition, promise, visual identity and brand storytelling.

CONTENT CREATION & STRATEGY
Plan, develop, and manage a content strategy for a client, and learn how to track a develop your strategy over time.

DIGITAL MARKETING STRATEGY
Develop an end-to-end digital marketing strategy considering the buyer’s journey and company goals to reach overall business objectives.

EMAIL MARKETING
Build an email marketing strategy and learn how to increase open rates and engagement to run effective email marketing campaigns for clients.

GOOGLE ADWORDS
Build ad strategies that attract and generate customers through account optimization, bidding strategies and compelling ad copy.

GOOGLE ANALYTICS & TAG MANAGER
Learn how to implement Google Analytics and Google Tag Manager to apply fundamental concepts like performance measurement, comparison and optimization.

INBOUND MARKETING
Understand the buyer’s journey and develop a lead generation strategy including content, email and workflow optimization.

SOCIAL ADVERTISING
Learn how to build advertising strategies on Facebook, Instagram, Twitter and LinkedIn. Create custom audiences, calculate cost per acquisition and optimize campaigns.

SEARCH ENGINE OPTIMIZATION (SEO)
Understand on-page, off-page and technical SEO practices and how to best implement these strategies across different types of websites.

MOBILE MARKETING
Learn how to attract users to download and engage with a mobile app. Create an app trailer to serve as multi-purpose content to be used across various channels.

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