A well-fed workforce is a happy workforce — City Pantry raises £4M for its catering marketplace

Apr 9, 2018 · techcrunch.com

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City Pantry, the office catering marketplace to make it easy to order in food for staff, company events and meetings, has restocked its funding.

The London-based startup has raised a new £4 million round led by Octopus Investments with participation from existing investors and Newable Private Investing — capital it plans to use to expand into more cities across the U.K. over the next 18 months.

Founded by Stuart Sunderland in 2013, City Pantry set out to improve the catering options open to companies in London. Its marketplace connects local caterers to businesses who need quality food delivered to their offices or to cover events, meeting and regular team meals.

When the startup first launched, Sunderland viewed its main competitors as traditional corporate caterers, sandwich retailers, pizza delivery places, and to a lesser extent, the newer breed of restaurant delivery companies such as Deliveroo and Uber’s UberEATs.

"While we’ve all seen the phenomenal growth of online food delivery in B2C over the past few years, food to businesses lags significantly behind," he says, noting that legacy relationships with caterers and "the unique pressures of ordering for larger groups make innovation and progress slower".

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