Buying British is "back in vogue"

Mar 17, 2017 · http://startups.co.uk

Buying british is  back in vogue

UK’s apparel industry sees strongest growth with big export boom, while food and drink firms also benefit from growing trend to buy British.

Small British brands producing authentic and heritage products are seeing a surge in popularity, according to the Buying British in 2017 report from GS1 UK – the supply chain standards member organisation with over 31,000 members.

The report claims that consumers are increasingly concerned that their food, drink and clothing should reflect their heritage and have fewer air miles. The proportion of GS1’s new members with turnover of £500,000 or less rose from 58% to 78% over the last year, which it says demonstrates a shift towards smaller businesses.

The UK apparel industry saw the strongest growth with 21% of new joiners coming from the sector, swelling their ranks to more than 4,000. Over the last six years there has been a 25% increase in British-made clothing exports, with consumers becoming more aware of controversial sweatshop industries and preferring to buy British.

Food and groceries businesses have also been beneficiaries of the growing trend to buy British with 12% of new GS1 members coming from the sector and accounting for 20% of its UK members in total.

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