GuestReady Launches in London to Give Your Airbnb the White-Glove Treatment

Aug 17, 2016 ·

Screen shot 2016 08 17 at 14.49.10

Building on the global success of the sharing economy and its poster child Airbnb, a team of experienced entrepreneurs is building to professionalise hosting on home-sharing platforms. The service, which is aimed at busy Airbnb hosts and property owners launches today in London, Paris, Amsterdam, Singapore, Kuala Lumpur, and Hong Kong.

GuestReady’s set of services is aimed at real estate owners and Airbnb or HomeAway hosts who are looking for help in managing their property. The startup provides a range of host services such as laundry, cleaning, check-in and check-out of guests, but more importantly, manages entire properties, which includes guest communication, maintaining listings on multiple short term rental sites, and ensuring the property generates the maximum possible yield.

With 54,000 listings, London is Airbnb’s second largest city after Paris and thus provides a large market potential for the services provided by GuestReady. "It was a natural choice for GuestReady to launch in London," says London-based CEO Alexander Limpert. "Landlords and property agents who we have spoken to are generally very interested in the services provided by GuestReady. There seems to be a consensus that the rental market this summer is the slowest in years. As landlords are struggling to let their properties, short-lets on platforms such as Airbnb are an alternative that many have been looking into. However, due to the necessary time commitment to manage check-ins, check-outs and cleanings, few have been able to profit. This is where GuestReady comes in to take care of these operational tasks."

Airbnb and similar websites have been well-established among leisure travellers, but the short-term rental platform is also becoming increasingly popular among business travellers who are looking for an alternative to long-term stays at hotels or serviced apartments. London-based CEO Alexander Limpert sees this trend as the big opportunity for GuestReady: "As the short-term rental industry is maturing, there is a natural need for more efficiency, professionalism, and standardisation. Especially with business travellers, the property and any service related to a stay need to be of immaculate quality. For non-professional hosts, this is hard to achieve, which is where we step in."

Interestingly, the founding team of GuestReady consists almost exclusively of former executives at Rocket Internet ventures like Foodpanda, Zalora, Kaymu, or Wimdu. The team definitely has the experience and execution power to ramp up operations quickly and to become a dominant player in the short-term rental industry.

The startup has been backed by Switzerland’s Swiss Founders Fund with an undisclosed sum. Romano Brandenberg, Venture Partner at Swiss Founders Fund, sees big potential in the growing and maturing short-term rental market. "Living and work patterns are becoming ever more mobile and the 12-month rental agreement or a room in a hotel is often not an adequate solution anymore for today’s business travellers, digital nomads or city hoppers. Short-term rentals offer a great alternative for these audiences" elaborates Brandenberg, and considers GuestReady a missing link in the industry to enable more property owners to become hosts. launched on 16 Aug in six countries in Europe and Asia and is expected to roll into new countries soon.

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