How we redesigned our Product in 5 months at Techstars

Feb 19, 2018 · After spending 4 months accelerating my startup at Techstars, Hannah Oiknine, CEO & Founder of Babbler, speaks on what most of tech startups are selling is an experience.

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Hi there!

I’m Hannah, founder and CEO at Babbler. We change the way PR gets done by connecting companies with relevant reporters.

We completed Techstars accelerator in Austin in May 2017 and decided to join this journey for 3 reasons:

- We were looking for constructive criticism and we needed to get out of our comfort zone.

- We knew we would solve the problem faster by having access to the Techstars network and accelerator program (5000+ founders, mentors and investors worldwide)

- Learn how to scale our business and automate sales and CSM by exporting our SaaS in a foreign and huge market: the US.

We are simplifying the process of getting featured (for companies) and curate PR content (for reporters). Actually, this is what we were thinking we were doing before starting Techstars…;)

Listening is a lesson: during the first month at TechStars, we started with the "Mentor Madness": meeting with a mentor every 20 minutes for 20 days! It’s not an elevator pitch but a marathon pitch;) You spend 20 minutes with each of them: spend 5 minutes pitching and 15 minutes getting feedbacks. I met with around 110 mentors total, in less than 3 weeks.

We had gathered total more than 250 feedbacks from killers in different domains (marketing, tech, product, finances…).We all agreed that we found out a real problem to solve: PR is broken, Reporters are spammed with wrong press releases and companies spend hours trying to get answered and hoping to get featured) but our solution was not delivering its promise yet because of a poor UX and UI and an industry with strong traditional behaviors. If your users waste hours understanding how your product works, you will end by making the experience longer and the process tricky..even if the product makes them save time if they use it correctly!

If you’re not embarrassed by how naïve you were six months ago, you’re not learning fast enough.

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