RIUTBAG: THE ATOM COLLECTION

Jul 17, 2017 · bqlive.co.uk

1500023831417.jpg  sarah giblin

When Sarah Giblin needed a safer backpack for her commute, and couldn’t find one, she created RiutBag. Still a team of one despite having over 1,000 customers, BQ finds out how Sarah’s been doing things differently since day one.

Innovation is ‘matching what is possible with what is needed’, and RiutBag couldn’t be more that.

"I had the idea for my startup whilst working in financial services in an office job in Reading," says Sarah. Before that, she worked as a classical singer, journalist and for a silversmith at times. "I’ve learnt something that’s helped me now in every job I’ve done along the way."

Theft, specifically theft from bags, and even more specifically on public transport, is a known and recognised problem – one Sarah was keenly aware of.

"I’d had enough of checking my zips every time someone brushed against my backpack, which is a lot in our busy cities. I could see everywhere how irritated and hostile commuters and travelers can be when they feel suspicious of those around them.

"I understand why: our cities are growing and we cannot know everyone personally."

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