Tech.London at Money 20/20 - Interview with Alain Falys, CEO of Yoyo Wallet

Oct 23, 2017

Screen shot 2017 10 22 at 16.08.10

This week, Tech.London is excited to be apart of The Mayor’s International Business Programme’s trade mission to Money 20/20 in Las Vegas! Twelve of the fastest growing London-based fintech companies were selected for the delegation including Yoyo Wallet, Europe’s fastest growing mobile wallet. We sat down with CEO, Alain Falys to learn more about Yoyo Wallet, the Go to Grow programme, and what they are doing in London tech!

The Basics -

1. Please tell us who you are & what you do.

Alain Falys, Co-founder and CEO at Yoyo - Europe’s fastest growing mobile wallet (Bio below)

2. Give us your best elevator pitch about your company/organization.

While big payments companies are adapting to mobile payment, their only focus has been how to make transactions work, which has offered zero added-value to retailers or their customers.

For retail customers, Yoyo is a sleek, easy-to-use app that combines fast, secure mobile payment, with automatic loyalty collection and brand interactions that are personalised to previous purchasing behaviour.

For retailers, Yoyo takes customer identification, previously the domain of only the biggest brands, and democratises it. Through Yoyo, retailers can identify every customer at the point-of-sale and connect them to their SKU data, turning anonymous shoppers into individuals with purchasing preferences and habits. From here, we provide a platform for retailers to analyse, segment and engage.

Mayor’s International Business Programme -

3. What made you decide to become a part of the Mayor’s International Business Programme How long have you been involved?

Yoyo joined the Mayor’s International Business Programme in 2016. We saw it as a great way to access new markets as we explored global opportunities, build more high-level contacts as our business grew, and share success stories, ideas and future goals with other business leaders.

4. Has the Programme benefited your company at all and if so, what has been your biggest take away?

Since joining the Mayor’s International Business Programme, we’ve joined several of its trade missions, most notably in New York and Chicago.

While in Chicago, I was fortunate to meet with the city’s mayor, Rahm Emanuel, to discus the merits of setting up a US-based sales operation. Emanuel was a very pro-business mayor, in-tune with, not only the local business scene in Chicago, but the wider international community. My discussion with Emanuel led to a fruitful one-on-one meeting in London this summer.

It was through the Mayor’s International Business Programme that we gained such a high level contact.

Money2020 -

5. What are you looking forward to the most at Money2020? Representing London? Speakers? Networking? Etc.

Representing the best of London fintech! Networking will play an important part for us at Money2020. As Yoyo grows further, we’re going to need more payment-focused investment partners - and they’re all to be found at Money2020.

6. What do you want to accomplish by attending Money2020? If you could take away one thing, what would it be?

In July 2016, Yoyo raised £12m in a Series B round owing to some pretty phenomenal growth. If I take one thing away from Money2020, it will be for Yoyo to be seen as the company of choice for Series C US and international investors.

The Wrap Up -

7. Do you have any thoughts you like to share on the current London tech scene and why your company choose London? What benefits, if any, does being in London bring to your company that you couldn’t get elsewhere?

London has the largest tech concentration of global category-defining companies. It still attracts top talent and top investors. This will continue, despite the big elephant in the room - Brexit!

8. What’s the one thing you would like our readers about your company/organization?

This month, Yoyo hit another milestone, as we announced just ahead of Money2020 that our app now processes more than 1.75 million transactions a month - a 75% increase in just six months. We now have more than 700,000 registered Yoyo users, with 370,000 monthly active users.

The innovation that Yoyo is bringing to the high street is transformative - it’s making the payment transaction secondary, while the personalised customer experience becomes primary.

We’re going a long way towards making mobile the dominant form of transaction - why? Because we put the customer experience at the forefront of payment.

Check out Yoyo Wallet’s blog about mobile payments for high street retail. Want to get your company involved with the Mayor’s International Business Programme? Click here to learn more!


Alain Falys, CEO of Yoyo Wallet

Alain is a serial technology entrepreneur and investor. He is the co-founder & CEO of London-based Yoyo, Europe's fastest growing mobile payment and loyalty marketing platform.

Alain is also a Partner at, the tech startup investment platform, a Venture Partner at Touchstone Innovations Plc and a Director at and

Previously, he co-founded the OB10 global e-invoicing network, which floated in London as Tungsten Corporation Plc. He was Senior Vice President at Visa International and co-founded Omnis Mundi, an e-commerce incubator with operations in Frankfurt, Berlin and Zurich, with successful startups such as BuyVip sold to Amazon in 2010.

Alain holds the Diplôme d’Etudes Supérieures Européennes de Management from the NEOMA Business School and a BA Honours degree in European Business Administration from the Middlesex University, London.

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