UK job ad indicates Amazon wants to bring TV advertising and free TV channels to Prime

Jul 5, 2018 · techcrunch.com

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People have long wondered if one of Amazon’s goals in video and advertising — two key areas in Amazon’s media strategy — ultimately would be to bring the two together, with Amazon-powered ads running in video streams also served by Amazon. A job ad in the U.K. appears to indicate that the company might be gearing up for such a play. According to the ad, the company is currently hiring for someone to lead its efforts in free-to-air TV and advertising in Europe.

Free-to-air TV refers to the range of ad-supported (or TV license-supported) TV channels that you can access through a digital TV tuner, satellite or cable without paying anything to receive them.

The advertisement for the job when it was posted four weeks ago was titled, "Head of Free to Air TV & Advertising." Yesterday, after people started noticing it (and what it implied about Amazon’s plans), Amazon appeared to change it to a slightly more muddled "Head of Prime Video Channels Free To Air TV & Advertising TV Partner Channels." Then this morning, as we started asking questions, the title appeared to change again, to "Head of Prime Video Partner Channels" — without any reference to free-to-view or advertising. All the ads had the same job ID number.

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