When it comes to marketing, you should be thinking social first

Jul 17, 2017 · http://techcitynews.com/

Screen shot 2017 07 17 at 04.01.39

Damian Routley, partner at advertising firm Adglow, explains why social media should be at the forefront of your marketing strategy and how you can get the most out of it.

Social media should no longer be left to the intern. It’s your opportunity to build a community, nurture it and then actively push your product or service. As a continuing test-and-learn exercise, you don’t need to talk about strategy as a small business, you can afford to experiment to find out what really works to drive engagement and conversions.

Social media shouldn’t be an afterthought when we’re talking about platforms that give you access to billions of people. You don’t need to worry about organic growth when you can put £100 behind a promoted post and open yourself to a highly relevant audience numbering millions.

So, here are a few tips to get you started on your social media journey...

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