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Blubel is an intuitive navigation device for cyclists, that crowdsources data from the cycling community to find safer and more pleasant routes.


Blubel is an intuitive navigation device in a beautifully-designed smart bicycle bell. Connected to the supporting Blubel app, Blubel makes finding the way by bike easy and safe anywhere in the world. Its unique social navigation enables the cycling community to contribute and share their collective knowledge about safe and enjoyable riding routes, simply by ringing their Blubel like a traditional bicycle bell.

Management Team

Sasha Afanasieva

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