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Blubel is a smart bicycle bell, that guides cyclists along quiet cycle-friendly routes, simply and intuitively, using a mix of sounds and lights.


Cyclists no longer have to worry about getting lost or distracted on busy roads or have to retrieve their phone - a quick glance to Blubel on the handlebars will show the next turn and the direction of the final destination. Blubel detects when the cyclist dings the bell in case of dangers such as roadworks, which routes the cyclist prefers and other data to improve its route calculation for the rest of the community.

Management Team

Sasha Afanasieva

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