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Digital Return

Social Dunnhumby meets google adwords


Overview

Digital return is a ‘data marketplace'. Consumers trade their data and brands purchase that data with patented algorithms for matching supply and demand. To brands & marketers Digital Return is a ‘SaaS’ Platform (like google adwords), where they come to build campaigns and measure their results. Brands pay Digital Return for targeting consumers with tailored, relevant and timely offers, based upon their social data, and delivered via social media


Management Team

CEO - Founder

Darren B Patterson

Is a senior professional with a blue-chip tech background. Darren has served as the COO for DataSift Inc. an early stage social media business, which he helped secure a $6 Million Series A investment for from US venture sources and generated the business strategy and first revenues for. Prior to that he was Business Development Director of Yahoo! Inc. (NASDAQ). At Yahoo! Darren was responsible for key partnerships across the whole of europe.

Darren Patterson


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