Santa's Lean Canvas Business Model

Dec 23, 2016 · http://wiki.rademade.com

Screen shot 2016 12 23 at 08.34.43

Blog post from Yurij Riphyak, Managing Partner of online platform Youteam

Together with Yurij Riphyak, Managing Partner of online platform Youteam, we continue to examine the use of the Lean Canvas as a tool to clarify startup business model(s). In the previous article we defined the best order to fill the boxes of the Lean Canvas, in this one we consider each block individually. It is important to start with a simplified version of the Santa’s Lean Canvas as if he were in the process of launching his business for the first time.

1. Target market segmentation and problem definition

My view is that the most important block of the Lean Canvas is one for customer segments. The challenge here is that there are often several different kinds of customers for every new market offering and it is often a matter of prioritisation.

It is important to first list all of the different kinds of customer that come to mind, and then sharpen our definition of the problem. The next step is to nominate the initial target audience also known as the early adopters. These are the customers for whom the problem is both acute and urgent and who have already tried to solve it using workaround solutions.

Here is an example of how Santa Claus filled in Lean Canvas for his business model (when he was first starting out). He had several customers segments: good and bad children, children older and younger than 6 years old. His first step should have been to decide which group he should start with.

Santas' Lean Canvas Business Model example...

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